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Joe and Dave Herbert

The Herbert Brothers made headlines in 2009 when their Super Bowl commercial for Doritos took the #1 spot on the USA Today Ad Meter - just two weeks before the public launch of Triviathon at the Toy Fair in New York City. It was the first time Budweiser did not take the top spot in 10 years, and the feat earned the Herbert Brothers $1,000,0000.

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Chicago Toy & Game Fair Exhibitor